5× Organic Traffic Growth for a Global B2B SaaS Platform
Client: Tradogram
Industry: B2B Software / Digital Procurement
Product: Procurement Management Software
About Tradogram
Tradogram is a B2B software company offering a digital procurement platform designed to help organizations automate purchasing, control spend, and gain full visibility into procurement operations.
Tradogram operates in a competitive SaaS environment where decision-makers rely heavily on search to evaluate solutions, compare features, and validate vendors before booking a demo.
When Tradogram partnered with mmore, the objective was clear:
scale organic visibility, expand keyword ownership, and turn SEO into a predictable growth channel across the entire product offering.
The challenge
Tradogram faced challenges common to growing SaaS platforms operating in a competitive search landscape:
- A highly competitive market with established procurement and spend-management platforms
- Hundreds of feature- and solution-related keywords competing for visibility
- Content overlap and keyword cannibalization limiting ranking potential
- Strong reliance on paid and branded traffic for discovery
To support long-term growth, Tradogram needed an SEO strategy capable of supporting thousands of keywords, dozens of feature pages, and continuous content expansion.
Services Used:
Execution
We had a guiding principle: search engines must clearly understand Tradogram’s product structure, use cases, and competitive advantages across every stage of the buyer journey.
Our work focused on full keyword and competitor research across all core product, feature, and solution pages. Then – continuous on-page optimization of metadata, headers, content structure, and internal linking.
To expand organic reach, we developed and executed a large-scale content strategy. Over the course of the engagement, we created and optimized 150+ blog posts, guides, and case studies. Also updated and dozens of existing articles to increase relevance, CTR, and rankings.
On the technical side, we conducted ongoing in-depth SEO audits, resolving indexing issues, crawl inefficiencies, Core Web Vitals concerns, and repeated keyword cannibalization. Strategic 301 redirects, sitemap adjustments, and Search Console optimizations ensured that authority flowed to the pages that mattered most.
Business impact
After our consistent effort, Tradogram established broad search coverage across its product ecosystem. We helped them support long-term growth, stronger brand authority, and compounding returns from content and SEO investments.
Organic transactions increased
keywords ranking in top 20
increase new users from organic traffic
Turning Strategy into Measurable Results
This project shows how a focused strategy and execution bring real business outcomes. When search visibility is aligned with user intent, organic traffic becomes a reliable source of demand.
If you’re looking for sustainable growth and predictable SEO results, we’re ready to help.
