Yard Dawgs

#1 Google Rankings Across 4 Cities

Client: Yard Dawgs Lawn Care
Industry: Lawn Care Services
Locations: Calgary, Edmonton, Red Deer, Saskatoon

About Yard Dawgs

Yard Dawgs Lawn Care is one of Alberta and Saskatchewan’s most trusted lawn care providers. Yard Dawgs cheers clients with green, healthy lawns that homeowners can be proud of. The services include professional fertilization, weed control, aeration, and seasonal services.

With a strong reputation in their industry, they were already trusted by many customers. However, they knew that to win their market truly it was necessary to dominate search results across their four key cities: Calgary, Edmonton, Red Deer, and Saskatoon.

Yard Dawgs’ peak season runs from April to June, when homeowners are actively searching online for lawn care providers, so timing was critical. When the company approached mmore.agency in December, they set an ambitious but clear objective:

Rank #1 on Google across their main service areas by March.

The challenge

This was not a simple objective. Yard Dawgs was entering a digital battleground with multiple obstacles that our specialists have also faced:

A highly competitive industry. Many local and national lawn care providers were already targeting the same keywords.
A limited timeline. We have very little chance for errors, because the result was in demand for a short time, just three months until peak season.
Visibility across four distinct markets simultaneously.
Outrank every competitor and capture the #1 position.

For Yard Dawgs, achieving these results before spring would lead to securing a significant share of customer demand during the peak months.

Services Used:

Local SEO, Multi-Location SEO, SEO Content Writing, Web Development

Execution

We approached the project with a simple principle: Google must clearly understand that Yard Dawgs is the most relevant lawn care provider in each target city. Every decision supported that outcome:

Technical and competitive analysis
Keyword research & strategy
Location-specific landing pages optimization
On-page SEO enhancements
Google business profile optimization
Content plan with 10+ articles for each new month
100+ high-quality local citations and earned backlinks from trusted sources

Measurable Results

By March, which is just in time for the busy season, we, together with Yard Dawgs, had achieved our ambitious goal.

The company reached #1 rankings for its primary lawn care keywords across Calgary, Edmonton, Red Deer, and Saskatoon.

Keywords that had previously ranked on page two, three, or beyond moved steadily into top positions. One of the most notable gains was “red deer lawn care services,” which climbed from deep search positions to #1 within the campaign period.

As a result, Yard Dawgs became the first business homeowners encountered when searching for lawn care services at the exact moment demand peaked.

Business impact

As rankings improved, business impact followed. Yard Dawgs experienced stronger inbound demand during peak season, better-qualified leads, and increased authority across all four markets. Rather than competing through paid ads or short-term offers, the company established stable organic visibility that continues to drive results.

+65%

keywords in Top 3 positions

TOP3

in the Local Pack

days to page-one dominance

“We were stuck on page 2, and Dmytro and his team got us to #1 for all our top high-volume, high-quality keywords in just a few months. His SEO work has been incredible – by far the best we’ve ever had. Highly recommend!”

Liam Sunstrum

Vice President, Yard Dawgs Lawn Care

100+ Client reviews

Turning Strategy into Measurable Results

This project shows how a focused strategy and execution bring real business outcomes. When search visibility is aligned with user intent, organic traffic becomes a reliable source of demand.

If you’re looking for sustainable growth and predictable SEO results, we’re ready to help.

4

cities dominated simultaneously

100+

high-quality local citations

1000+

5-star Google reviews