Organic Traffic Growth
Client: ATX Jewelry Exchange
Industry: Jewelry Buying & Selling
Location: Austin, TX
About ATX Jewelry Exchange
ATX Jewelry Exchange is a trusted jewelry buyer based in Austin, TX, specializing in gold, diamonds, luxury watches, estate jewelry, and coins. The company offers free appraisals, same-day offers, and fast payouts, with most clients completing the entire process in under 15 minutes.
ATX Jewelry Exchange earned a strong reputation offline. Online, however, high-intent searches were being captured by competitors, pushing the business out of sight at the exact moment customers were ready to sell.
The goal of the partnership with mmore.agency was to move ATX Jewelry Exchange into top search positions and turn local SEO into a steady, reliable source of demand.
The challenge
Selling jewelry is a high-intent, highly competitive local search space. ATX Jewelry Exchange faced several problems that deterred them from growing naturally:
- Strong local competition targeting the same “sell gold” and “jewelry buyers” keywords
- Most priority keywords are ranking in low positions, outside of immediate visibility
- Limited organic traffic and inconsistent lead flow from search
- No fully structured SEO foundation for long-term success
To succeed, ATX Jewelry Exchange needed a clear SEO strategy capable of building authority and improving rankings steadily.
Services Used:
Execution
We built a strong SEO foundation: keyword tracking, structure analysis, and a clear understanding of how customers search for jewelry buyers in Austin.
We optimized all core pages to align with high-intent queries: metadata, headings, internal structure, and content relevance. Resolved technical SEO issues affecting indexing, crawl efficiency, and site performance to remove barriers to ranking growth.
To expand organic reach, we created and optimized 9 new service and location-focused pages, supported by 7 monthly SEO-driven articles designed to capture long-tail and transactional searches.
We improved the Google Business Profile and added structured data so search engines could better understand the business. Backlinks were reviewed regularly to avoid issues that could limit rankings. This led to stronger visibility for high-intent local searches.
Measurable Results
The impact of consistent SEO work became clear over time. Organic traffic grew from roughly 30 clicks per day to 130+ clicks per day, as high-intent keywords steadily moved from page-two and lower positions into the top of search results.
As rankings improved, ATX Jewelry Exchange reached #1 positions for competitive searches such as sell gold for cash, sell gold Austin, sell jewelry for cash, and jewelry buyers near me. By focusing on steady progress, the business became one of the first options people saw when searching for jewelry buyers in Austin.
Business Impact
As key pages moved into top positions, inbound demand became more consistent and intent quality increased. Visitors were actively looking to sell and ready to move forward. Organic search became a channel bringing repeatable traffic for the services that generate revenue.
ranking for multiple core keywords
articles published
growth in organic traffic
“Working with Dmytro and his team has been great. Our website is getting more traffic, we’re showing up higher on Google, and we’ve seen more leads and sales. The team is easy to work with and always quick to respond. Really happy with the results so far.”
Ariel Leibovitz
268+
keywords ranked top 3
x8
Increase in organic traffic
#1
in the Local Pack
